Sardine

いわし

A staple fish on Japanese tables. Three main species: maiwashi, katakuchi, urume. Even juveniles (shirasu) are consumed. Rich in DHA, EPA, and calcium

Taste & Texture

Rich umami and fat typical of blue-backed fish. Versatile — hand-split sashimi, salt-grilled, simmered with ume, oil sardines. Rainy-season 'nyubai iwashi' is especially fatty

Season

MONTHLY AVAILABILITY

Jun - Sep

PEAK

※ Season is based on domestic field-grown availability

How to Choose

  • Clear, non-cloudy eyes and metallic blue sheen still on the body.

  • Belly should be intact; flesh should feel resilient to the touch.

How to Store

  • Spoils quickly — cook the same or next day.

  • Refrigerate 1 day; cleaned and frozen, keeps 2-3 weeks.

Shelf life Same day to 1 day refrigerated; 2-3 weeks frozen

Nutrition Facts

Monthly Supply Volume

Supply Peak

Peak Month 4 26,953t
Annual Inflow 204,569 t
Inflow (t)
In season

Source: MAFF Seafood Distribution Survey (monthly cold-storage inflow) (2024). Monthly cold-storage inflow — used as a supply-signal proxy when national monthly wholesale prices are not published.

Retail Price

Price Trend

Cheapest Apr ¥93/100g
Most Expensive Jan ¥106/100g

Annual Average

¥99/100g

Source: Statistics Bureau Retail Price Survey (2026)

Top Landing Prefectures

Ibaraki24.7%
Nagasaki11.3%
Miyagi6.9%
Tottori6.6%
Shimane5.4%
Others45.0%
10%+
5%+
2%+
0.1%+
None

Map data: National Land Numerical Information (MLIT Japan)

#
Prefecture
Production (t)
Share
1
233,727
24.7%
2
107,000
11.3%
3
65,223
6.9%
4
62,749
6.6%
5
50,884
5.4%

Source: MAFF Marine Fisheries Production Statistics (wild catch) (2023)

Top 5 Prefecture Production Trends (2018-2023)

Ibaraki
Nagasaki
Miyagi
Tottori
Shimane

Consumption Ranking

National Average (annual spending per household)

¥360 /year
#
City
Annual Spending
1
Tottori Tottori
¥848
2
Matsue Shimane
¥829
3
Nagasaki Nagasaki
¥655
4
Miyazaki Miyazaki
¥651
5
Toyama Toyama
¥650

Source: Statistics Bureau Family Income and Expenditure Survey (2024, two-or-more-person households, prefectural capital cities)