Broccoli

ブロッコリー

Hokkaido, Saitama, and Aichi are the main producers; consumption has grown steadily in recent years. Exceptionally high in vitamin C, folate, and sulforaphane. Widely used in salads, stir-fries, and stews — a staple on the modern Japanese dining table

Taste & Texture

Mild bitterness paired with a floury texture and sweetness. Boiling in salted water or microwaving enhances the sweetness. The stalk is just as delicious as the florets

Season

MONTHLY AVAILABILITY

Nov - Dec

PEAK

※ Season is based on domestic field-grown availability

How to Choose

  • Choose dense, deeply green florets without any yellowing.

  • A thick, firm stalk with a white, moist cut end indicates freshness.

How to Store

  • Wrap in a damp paper towel, place in a plastic bag, and store upright in the refrigerator vegetable compartment.

  • Can be cut into florets, blanched, and frozen.

Shelf life 3-4 days refrigerated; 1 month frozen (blanched)

Nutrition Facts

Wholesale Market Data

MARKET INSIGHTS

CHEAPEST Mar ¥323/kg
BUSIEST Nov 10,029t
Volume (t)
In season
Price (yen/kg)

Source: MAFF Wholesale Market Survey for Fresh Produce (2023)

Retail Price

Price Trend

Cheapest Mar ¥559/1kg
Most Expensive Sep ¥926/1kg

Annual Average

¥731/1kg

Source: Statistics Bureau Retail Price Survey (2026)

Production Ranking

98.6% Domestic
Hokkaido16.2%
Saitama9.3%
Aichi8.7%
Kagawa8.4%
Tokushima7.3%
Others50.2%
10%+
5%+
2%+
0.1%+
None

Map data: National Land Numerical Information (MLIT Japan)

#
Prefecture
Harvest (t)
Share
1
26,600
16.2%
2
15,200
9.3%
3
14,300
8.7%
4
13,700
8.4%
5
11,900
7.3%

Source: MAFF Crop Statistics / Agricultural Census (2023)

Top 5 Prefecture Harvest Trends (2018-2023)

Hokkaido
Saitama
Aichi
Kagawa
Tokushima

Consumption Ranking

National Average (annual spending per household)

¥2,697 /year
#
City
Annual Spending
1
Saitama Saitama
¥3,712
2
Niigata Niigata
¥3,647
3
Morioka Iwate
¥3,604
4
Aomori Aomori
¥3,519
5
Yokohama Kanagawa
¥3,463

Source: Statistics Bureau Family Income and Expenditure Survey (2024, two-or-more-person households, prefectural capital cities)