Nagano
Famous Local Products
Kawakami Village and Nobeyama Highlands Lettuce
The Nobeyama Highlands, centered around Kawakami Village in Minamisaku District, is a Lettuce production area ranking 1st nationally (2023). The cool summer environment at an elevation exceeding 1300 m enables stable production of high-quality Lettuce. During the shipping period from July to September, large volumes are distributed to markets in the Tokyo metropolitan area, and it is routinely delivered as a staple vegetable in supermarkets.
Shine Muscat
Shine Muscat thrives in the Matsumoto Basin, Shiojiri City, and Tomi region, where the large day-night temperature swings develop its characteristic aroma and sweetness — best eaten skin and all. Peak season runs late August through October, with high gift demand at department stores and farm stands. Grape-picking at local tourist farms has also become a seasonal fixture.
Kyoho
Kyoho has a long cultivation history in Nagano, with Suzaka City and the Obuse area as its main production zones. It peaks from late August to September, prized for its large dark-purple berries and rich sweetness. The basin's day-night temperature swings enhance both color and sugar content, making it a popular variety at tourist grape-picking farms.
Enoki Mushroom (Shinshu mushroom)
Nagano is one of Japan's leading Enoki Mushroom producers, with indoor cultivation concentrated around Nagano City and Nakano City. Nagano-grown Enoki Mushroom is prized for its bright white color and crisp texture, and is stably supplied year-round. As a flagship variety of the 'Shinshu Kinoko' brand, it is widely distributed to supermarkets across the country.
Buna-shimeji (Shinshu mushroom)
Buna-shimeji is stably shipped year-round from indoor cultivation areas around Nagano City and Nakano City. Its firm texture and mild flavor make it versatile across a wide range of dishes, and Nagano-grown Buna-shimeji commands a high share of the national market. Together with Enoki Mushroom, it is one of the two pillars of the 'Shinshu Kinoko' brand.
Brand Varieties of Nagano
Apple variety
Fuji Apple
Fuji is a Japanese-bred apple cultivar developed in 1939 at the Ministry of Agriculture's Tohoku Horticulture Research Station in Fujisaki, Aomori Prefecture, and officially registered in 1962. It accounts for roughly 50% of all apples grown in Japan and is now the most widely planted apple cultivar in the world by volume, grown commercially in China, the United States (Washington State), Chile, Italy and beyond. Key traits: Brix 14–16°Bx, large fruit (250–400 g / 8.8–14 oz), characteristic honey-spot (mitsu) sweetness, and a firm, crisp bite that holds well in cold storage.
Grape variety
Kyoho
Known as the "King of Grapes," Kyoho is a large, deep purple-black grape developed in Shizuoka Prefecture in 1942. It transformed Japan's grape industry in the postwar era and remains one of the country's most iconic cultivars, celebrated for its rich sweetness and abundantly juicy flesh.
Grape variety
Shine Muscat
An overview of Shine Muscat — origin, peak season, major production areas, and how to select and store it. A PVP-registered Japanese cultivar that has surged in popularity for its Muscat aroma, seedless convenience, and edible skin.
Climate & Agriculture of Nagano
Nagano is an inland highland prefecture surrounded by mountains on all sides. The terrain with large elevation differences and the temperature differences characteristic of basins enable the formation of diverse agricultural production areas. The areas around the Matsumoto Basin, Suzaka, and Obuse are major production areas for Grape and Apple, where the temperature difference between day and night promotes fruit coloration and sugar accumulation. For Grape, various varieties such as Kyoho (grape) and Shine Muscat (grape) are cultivated, and the shipping volume is among the highest nationally. Nobeyama Highlands (Minamimaki Village and Kawakami Village) is a high-altitude cool-climate agricultural zone at an elevation of 1300 to 1400 m, with Lettuce production ranking 1st nationally (2023). The summer coolness supports a large-scale production structure that meets summer Lettuce demand, and during the peak shipping period from July to September, Kawakami Village alone accounts for a substantial portion of the national share. For mushrooms, the production volume of Enoki Mushroom and Buna-shimeji (Shimeji Mushroom) ranks highly nationally, with indoor cultivation concentrated near Nagano City. Nozawana (leafy vegetable) is a leafy vegetable said to have originated around Nozawa Onsen in northern Nagano, and its salt-pickled form (Nozawana-zuke) is distributed nationally as a representative pickle of Nagano. Shinshu Salmon (trout) is a freshwater-farmed trout variety developed by Nagano, served as sashimi and sushi toppings at restaurants in the prefecture.
Source: MAFF Crop Statistics (Reiwa 5 / 2023), JMA historical weather data
Agricultural Profile of Nagano
The greatest characteristic of Nagano's agricultural structure is the use of topographical diversity with an elevation difference of nearly 4000 m by production area. From flatland rice paddies and orchard zones to high-altitude cool-climate vegetable production areas over 1000 m in elevation, different climate zones coexist within the prefecture, achieving production volumes and varietal diversity that cannot be reached with a single item. Lettuce from the Nobeyama Highlands is a typical example, having a clear role division functioning as an alternative supply area when the Kanto Plain faces difficulty shipping due to high summer temperatures. The mushroom industry is less affected by climate due to indoor cultivation, and production areas around Nagano City solidify their position in the national market using stable supply throughout the year as an advantage. For fruit trees, the topographical condition of temperature difference directly links to sugar content and color, naturally creating an advantage in quality. The culture of fermented foods such as Nozawana, miso, and sake is also rich, with a wide range of industries linking from primary agricultural production to processing and food culture. As a successful example of high-value-added agriculture that turns the constraint of being inland to its advantage, Nagano's agricultural model attracts high attention nationally.
Production Ranking
Source: MAFF Crop Statistics / Agricultural Census / Forestry Agency Special Forest Products Production Statistics (2023)
Production Trends
Top 5 Ingredients Production Trend (2018-2023)
Source: MAFF Crop Statistics / Agricultural Census / Forestry Agency Special Forest Products Production Statistics (2018-2023)
Nagano Consumption
Source: Statistics Bureau, Household Survey (2024, Nagano)
Seasonal Calendar
| Ingredient | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Celery | ||||||||||||
| Lettuce | ||||||||||||
| Zucchini | ||||||||||||
| Enoki Mushroom | ||||||||||||
| Shimeji Mushroom | ||||||||||||
| Napa Cabbage | ||||||||||||
| Apple | ||||||||||||
| Japanese Plum | ||||||||||||
| Grape | ||||||||||||
| Japanese Yam | ||||||||||||
| Kabocha Squash | ||||||||||||
| Peach | ||||||||||||
| Cauliflower | ||||||||||||
| Western Pear | ||||||||||||
| Cabbage |
* Season is based on domestic field-grown availability
Frequently Asked Questions
Why is Nagano Lettuce distributed in large quantities during summer?
The Nobeyama Highlands (Kawakami Village) has a low average summer temperature at an elevation exceeding 1300 m, providing an environment where Lettuce is less likely to spoil. During July to September, when the Kanto Plain experiences severe heat and the Lettuce production area relay is interrupted, products from Kawakami Village are intensively shipped to markets nationwide. This structure supports the production volume that ranks 1st nationally (2023).
What is the peak season and production area for Nagano Shine Muscat?
The peak season for Nagano-grown Shine Muscat is late August to October. The main production areas are around Shiojiri City, Tomi City, and Suzaka City in the Matsumoto Basin, and it can be purchased at agricultural direct sales stores, JA stores, and supermarkets in the prefecture. Boxed items for gifts are also handled at department stores.
Where can I buy Nozawana-zuke?
Nozawana-zuke can be purchased year-round at supermarkets and JA direct sales stores in Nagano. In the production area of Nozawa Onsen Village, guesthouses and souvenir shops sell handmade Nozawana-zuke, and pickling experiences are held during the autumn to winter pickling season (around November). It is also available at the Nagano antenna shop (Ginza NAGANO) in Tokyo.
Sources: MAFF Crop Statistics (Reiwa 5 / 2023), MEXT Standard Tables of Food Composition (8th Revision, 2020), JMA historical weather data. Production figures use 2023 values.