Strawberry

いちご

One of Japan's most beloved fruits, peaking from winter through spring. Tochigi Prefecture ranks first nationally in production and is renowned for the brand strawberry 'Tochiotome'. Greenhouse cultivation is dominant, and strawberries are a classic decoration for Christmas cakes

Taste & Texture

The balance of sweetness and acidity varies by cultivar. Amaou is known for rich sweetness, while Tochiotome features a pleasant sweet-tart profile

Season

MONTHLY AVAILABILITY

Feb - Apr

PEAK

Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec

※ Season is based on domestic field-grown availability

Strawberry Varieties

Amaou

Amaou is a large, high-Brix premium strawberry developed by the Fukuoka Agricultural Research Center and grown exclusively in Fukuoka Prefecture under JA Zen-Noh Fukuren's trademark control. The brand name encodes four criteria — Akai (red), Marui (round), Ookii (large), Umai (tasty) — and the registered cultivar name is 'Fukuoka S6'. It is one of Japan's defining winter-to-spring luxury fruit gifts.

How to Choose

  • Choose berries with firm, green stems.

  • The fruit should be evenly red and glossy throughout.

  • Redness extending to the tip indicates sweetness.

How to Store

  • Store in the refrigerator vegetable compartment with stems facing up.

  • Wash just before eating as moisture accelerates spoilage.

  • Storing in a sealed container extends freshness.

Shelf life 2-3 days refrigerated. Best consumed as soon as possible
See shelf life ranking →

Nutrition Facts

per 100g

ENERGY CONTENT

31

KCAL

0.9g

Protein

0.1g

Fat

8.5g

Carbs

1.4g

Fiber

62mg

Vitamin C

170mg

Potassium

0.3mg

Iron

17mg

Calcium

18μg

Beta-carotene

90μg

Folate

Source: Standard Tables of Food Composition in Japan (8th ed.) 2020

Wholesale Market Data

2023

MARKET INSIGHTS

CHEAPEST May ¥1054/kg
BUSIEST Mar 16,349t
Volume (t)
In season
Price (yen/kg)

Source: MAFF Wholesale Market Survey for Fresh Produce (2023)

Retail Price

2026

Price Trend

Cheapest Apr ¥1,999/1kg
Most Expensive Dec ¥3,402/1kg

Annual Average

¥2,513/1kg

Source: Statistics Bureau Retail Price Survey (2026)

Production Ranking

Tochigi17.1%
Fukuoka11.1%
Kumamoto8.1%
Aichi7.7%
Shizuoka7.4%
Others48.6%
10%+
5%+
2%+
0.1%+
None

Map data: National Land Numerical Information (MLIT Japan)
#
Prefecture
Harvest (t)
Share
1
Tochigi
24,600
17.1%
2
Fukuoka
16,000
11.1%
3
Kumamoto
11,700
8.1%
4
Aichi
11,100
7.7%
5
Shizuoka
10,600
7.4%

Source: MAFF Crop Statistics / Agricultural Census (2023)

Top 5 Prefecture Harvest Trends (2018-2023)

Tochigi
Fukuoka
Kumamoto
Aichi
Shizuoka
Explore more produce from Tochigi

Consumption Ranking

2024

National Average (annual spending per household)

¥3,498 /year
#
City
Annual Spending
1
Utsunomiya Tochigi
¥5,867
2
Saitama Saitama
¥5,298
3
Nara Nara
¥4,859
4
Mito Ibaraki
¥4,685
5
Tokyo Tokyo
¥4,655

Source: Statistics Bureau Family Income and Expenditure Survey (2024, two-or-more-person households, prefectural capital cities)

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